Amber Neat

My work

Amber Neat

London museum of Brands and Advertising (26.02.10)

The photos: http://www.facebook.com/album.php?id=1153591252&aid=2055055
and http://www.facebook.com/album.php?aid=2055059&id=1153591252#!/album.php?id=1153591252&aid=2055059

On 26th February 2010, we (me, Amy Turner, Carley Bartlett, Chris Thornton, Nikki Maidment and Beth Hamer) went to the museum of brands and advertising in London. It was really interesting looking at advertising from Victorian and Edwardian, through every decade up to the 2000s. The cabinets were filled with so many [...]

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Lucozade Alert Plus in first TV sponsorship (Marketing magazine)

“LONDON – Lucozade Alert Plus has signed up as the sponsor of Five’s Friday night drama ‘The Mentalist’ – albeit a week after the new series started.  The show debuted last Friday at 9pm on Five without sponsorship, opening the 23-part second series with 2.4 million viewers. The deal was agreed with too tight a [...]

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The Lovely Bones

I went to see it last night and having not read the book I wasn’t sure what to expect. But I had seen interviews with the actress in it and seen the trailers and a few classmates had read the book in high school and enjoyed it so I thought I would see it. Although, [...]

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Lynx Twist Flyer

On a recent trip to the cinema, I was looking at the postcards and flyers whilst waiting for the screen to open and I found this Lynx advert:

I found it really interesting, as it was different from others flyers. The front is two samples of Lynx, you peel back the flap and there are two [...]

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Sleeping Beauty at the Alexandra Theatre (10/1/10)

To be totally honest, I only went to see this because of Ray Quinn and I hadn’t seen a pantomime since junior school. But, I really did enjoy it. Ray Quinn’s singing was amazing, as he acted it brilliantly, and of course looked gorgeous! Joe Pasquale was hilarious as Muddles, he really is a true professional and [...]

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Grease in the West End (28/5/09, 10/7/09 & 14/8/09)

 In a word: amazing. Absolutely loved it, every time. The first time I saw it was for my 18th birthday in May last year, unfortunately Ray Quinn has injured his back, so wasn’t playing Danny, but even with the understudy it was still fantastic- so much so that I wanted to go back to see [...]

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Pepsi shows ‘wild side’ with online relaunch (Marketing magazine)

“LONDON – PepsiCo is to relaunch its UK website in April, as part of a strategy to shift spend from TV to digital media.  The soft-drinks company will support the revamp with  a social media campaign in the summer, encouraging consumers to show off their ‘wild side’. This follows Pepsi’s adoption of the strapline ‘Max [...]

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Newspaper publishers rally against BBC plans for mobile apps (From media week)

“LONDON – Newspaper groups have attacked the BBC’s plans to launch a range of free news and sport apps, claiming it will undermine commercial publishers in a “potentially” important’ sector.  Yesterday, the BBC announced it was developing news and sports apps for the iPhone, set to roll out before this summer’s FIFA World Cup. The [...]

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Critical Reflection on 72-Hour Challenge

For the 100MC coursework, I completed a critical reflection on our 72-hour challenge piece.
100mc coursework

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163MKT Coursework

In this piece of coursework, I had to create an advertising report for a fictional company ‘Mamma Mia’. The company was looking to re-brand and wanted a marketing strategy for which to do this. This consisted of market research to suggest re-branding ideas and then advertising strategies and creative ideas for the company.
163mkt_coursework

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