http://mcopenmediacoventry.org/amberneat My work Thu, 11 Mar 2010 20:28:23 +0000 http://backend.userland.com/rss092 en Arts Marketing Strategy http://mcopenmediacoventry.org/amberneat/2010/03/11/marketing-the-arts-coursework-addvantage/ For this piece I had to analyse a contemporary advert. I chose the new L'Oreal Elvive advert with Cheryl Tweedy (Cole). 140mc coursework http://mcopenmediacoventry.org/amberneat/2010/03/11/140mc-coursework/ The photos: http://www.facebook.com/album.php?id=1153591252&aid=2055055 and http://www.facebook.com/album.php?aid=2055059&id=1153591252#!/album.php?id=1153591252&aid=2055059 On 26th February 2010, we (me, Amy Turner, Carley Bartlett, Chris Thornton, Nikki Maidment and Beth Hamer) went to the museum of brands and advertising in London. It was really interesting looking at advertising from Victorian and Edwardian, through every decade up to the 2000s. The cabinets ... http://mcopenmediacoventry.org/amberneat/2010/02/26/london-museum-of-brands-and-advertising-26-02-10/ "LONDON - Lucozade Alert Plus has signed up as the sponsor of Five's Friday night drama 'The Mentalist' - albeit a week after the new series started.  The show debuted last Friday at 9pm on Five without sponsorship, opening the 23-part second series with 2.4 million viewers. The deal was ... http://mcopenmediacoventry.org/amberneat/2010/02/25/lucozade-alert-plus-in-first-tv-sponsorship-marketing-magazine/ I went to see it last night and having not read the book I wasn't sure what to expect. But I had seen interviews with the actress in it and seen the trailers and a few classmates had read the book in high school and enjoyed it so I thought ... http://mcopenmediacoventry.org/amberneat/2010/02/25/the-lovely-bones/ On a recent trip to the cinema, I was looking at the postcards and flyers whilst waiting for the screen to open and I found this Lynx advert: I found it really interesting, as it was different from others flyers. The front is two samples of Lynx, you peel back the ... http://mcopenmediacoventry.org/amberneat/2010/02/25/lynx-twist-flyer/ To be totally honest, I only went to see this because of Ray Quinn and I hadn't seen a pantomime since junior school. But, I really did enjoy it. Ray Quinn's singing was amazing, as he acted it brilliantly, and of course looked gorgeous! Joe Pasquale was hilarious as Muddles, he really ... http://mcopenmediacoventry.org/amberneat/2010/02/25/sleeping-beauty-at-the-alexandra-theatre-10110/  In a word: amazing. Absolutely loved it, every time. The first time I saw it was for my 18th birthday in May last year, unfortunately Ray Quinn has injured his back, so wasn't playing Danny, but even with the understudy it was still fantastic- so much so that I wanted ... http://mcopenmediacoventry.org/amberneat/2010/02/25/grease-in-the-west-end-28509-10709-14809/ "LONDON - PepsiCo is to relaunch its UK website in April, as part of a strategy to shift spend from TV to digital media.  The soft-drinks company will support the revamp with  a social media campaign in the summer, encouraging consumers to show off their ‘wild side'. This follows Pepsi's ... http://mcopenmediacoventry.org/amberneat/2010/02/23/pepsi-shows-wild-side-with-online-relaunch-marketing-magazine/ "LONDON - Newspaper groups have attacked the BBC's plans to launch a range of free news and sport apps, claiming it will undermine commercial publishers in a "potentially" important' sector.  Yesterday, the BBC announced it was developing news and sports apps for the iPhone, set to roll out before this ... http://mcopenmediacoventry.org/amberneat/2010/02/23/newspaper-publishers-rally-against-bbc-plans-for-mobile-apps-from-media-week/