My world

Just another Open Media weblog

My world

Narrare, narratum, narro

Our task this week consisted in analysing media narratives in order to see how far Todorov’s linear narrative structure and
Propp’s notion of character functions and narrative units apply to three different texts. The media objects I have chosen are
The Ultimate Survival, Big Brother, Toothpaste advert.
Our task this week consisted in analysing media narratives in order to see how far Todorov’s linear narrative structure and Propp’s notion of character functions and narrative units apply to three different texts. The media objects I have chosen are: The Ultimate Survival, Big Brother, Toothpaste advert.
1. The Ultimate Survival or Man vs. Wild is a survival television series hosted by Bear Grylls. The general format of each episode is the premise that Grylls is left stranded in a region.
The episode documents his efforts to survive and find a way back to civilization, usually requiring an overnight shelter of some kind. Bear also tells about successful and failed survivals in the particular area which he is in. This is a mixture of factual and fictional because there are the reals factors involved: he has to hunt, loook for the wild animals and there’s the fictional part because we all know that he is not really lost and he is not alone (there are camera guys and so on).
Here can be easily spotted Todorov’s narrative structure: equilibrium: Bear Grylls setting on a new adventure explaining the following location, equipment etc.
Disruption: he faces his first obstacles (harsh weather, hunger, wild animals)
Recognition: he realises the situatiopn he is in and sometimes “speaks” with the audience.
Attempt: using the resources he has he tries to hunt in order to eat, dig for water, start a fire…
Enhanced equilibrium: he survives the challenge and returns home.
Although the show fits Todorov’s division of the narrative structure, you can not find Propp’s character functions.
There is a hero, Bear Grylls, but ther are no villans or donors, fathers and so on.
2. Big Brother started as a regular tv show in the Netherlands in 1999 and soon became a worldwide sensation. Almost every country in the Eu and some in Africa and Asia started their own versions of the reality show. Although it is not a Hollywood film, the show follows the narrative structure mentioned above.
Equilibrum: a group of people live together in a large house, isolated from the outside world but continuously watched
by television cameras.
Disruption: all sorts of conflicts start to appear
Recognition: some of them may express their feelings regarding the others
Attempt: everybody tries to be nice and get along with the others in order to stay longer in the house and win the competition.
Enhanced equilibrium: the last remaining contestant wins the show.
As well as in the first case, Propp’s character divison is not present.
3. Unfortunately I can not remember which toothpaste the advert was about but is goes like this: a beautiful girl walking  through a grain land, her hair blown by the wind (equilibrium) and suddenly she turns around and smiles but surprise, she is missing a tooth! (disruption). The recognition comes when she realises she can do something about and that is using the X toothpaste (attempt). The enhanced equilibrium comes as usually in the end when she has a beautiful smile, no tooth missing.
In this advert we can distinguish a hero, the young girl, a helper in the image of the toothpaste, but we can not say that it  accomplishes all of Propp’s narrative functions.
One media object that does not folllow neither Todorov’s structure nor Propp’s functions is the weather forecasts. We do have a narrative, a story, but it does not follow Todorov’s pattern. As far as Propp is concerned, we do not have any characters,  hence no narrative functions.

Activity week

drug advertActivity week finally came and it brought along with it the 72 hour challenge which consisted in making a media product (movie, ad, article)
on the theme “The thing I’ve always wanted to make”. Gathering our group once more in the first day we started to share ideas and debate over
what we are going to do for the project. Between laughter and crazy ideas we’ve all decided that a drug advert is the best. It involved
our earlier ideas such as dreaming and paranoia, feeling insecure and outcast and, besides that, it was educational.
Next we made our “plan of action” which consisted in acquiring the necessary equipment, such as a handy camera, strigs, posters, Jason masks,
and the most important thing, our “patients”. We have also found a location for our filming (Ellen Terry building) and we wrote a script for the advert.
The next day started early in the morning with us eager to finish what we have planed. The Jasons were ready and we managed to
bring to an end the filming part. Next it came the editing part and the long hours in the basement trying to find the best scenes and the best music.
Luckily for us, our Media Production colleagues had some classes in editing movies and they did a great job.
On the third day our advert was finished and already posted on youtube. This is what it looks like

Activity week finally came and it brought along with it the 72 hour challenge which consisted in making a media product (movie, ad, article)on the theme “The thing I’ve always wanted to make”.

Gathering our group once more in the first day we started to share ideas and debate overwhat we are going to do for the project. Between laughter and crazy ideas we’ve all decided that a drug advert is the best. It involved our earlier ideas such as dreaming and paranoia, feeling insecure and outcast and, besides that, it was educational.Next we made our “plan of action” which consisted in acquiring the necessary equipment, such as a handy camera, strigs, posters, Jason masks, and the most important thing, our “patients”. We have also found a location for our filming (Ellen Terry building) and we wrote a script for the advert.

The next day started early in the morning with us eager to finish what we have planed. The Jasons were ready and we managed to bring to an end the filming part. Next it came the editing part and the long hours in the basement trying to find the best scenes and the best music.

Luckily for us, our Media Production colleagues had some classes in editing movies and they did a great job.On the third day our advert was finished and already posted on youtube. This is what it looks like :

http://www.youtube.com/watch?v=5Uwv1dnapow

Drug Advert

The Passive Audience… A Simple Numbers Game?

For this week’s task we had to do some little research into the types of audience, especially in demographics. So I discovered there are six social class categories which advertisers use in order to evaluate their market.

Looking at my Cabinet of Curiosities I’ve noticed that the “items” I’ve listed all fit to certain categories, as follows:

Movies: Twlight – C1, C2 because they seem to be the people who watch popular, box office movies, nothing too complicated.

                    Vampire Diaries – C1, C2 for the same reasons as the above and I think that applies to all of the movies I listed.

Funny clips:  1) C1, C2 and E because pensioners are huge animal lovers as well as widows. (this applies for funny hamster as well)

                               2)C1, C2 because it’s a funny video, not at all serious, not a video that a higher managerial would watch

                               4)C1, C2, D because it’a a satire, also nothing serious or academical

The rest of the videos all go in the same categories because they are fan made videos pointed to ordinary people, who watch them in their spare time, just to have fun.

Commercials: 1)C1, C2 because it’s a simple, funny ad that doesn’t require too much thinking as well as all the other ads in my list.

From all this I’ve discovered that the main audience the media targets is C1 and C2 because they represent the biggest percentage from all the other social classes. It’s easier to aim at the mainstreamer in a world in which the mainstreamer consumes the media.

Media Diary

Dear diary…

DAY TIME MEDIUM WHAT WHERE
MONDAY 8:00

 

16:00

19:00

 

21:30

Television

 

Internet

Internet

 

Television

Watched TV while having breakfast:15 mins.

Look over blogs: 1 hour

Watched TV with my housemates: 2 hours

Home

 

Home

Home

 

Home

TUESDAY 10:00

 

11:00

 

18:30

 

 

21:00

Computer

 

Computer

 

Internet

 

 

Television

Listened to music: 1 hour

Watched House MD :45 mins

Talked on Messeneger :2 hours

Watched TV with my housemates:2 hours

Home

 

Home

 

Home

 

 

Home

WEDNESDAY 10:30

11:30

 

17:45

 

21:30

Computer

Television

 

Internet

 

Computer

Blogging: 45 mins

Watched TV while having lunch

More blogging:2 hours

Watched a movie (The departed)

Home

Home

 

Home

 

Home

Cabinet of Curiosities

Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly. 

Arnold Edinborough

For me curiosity is exploring my own likings, beliefs and hobbies, and somethings running into things that I never thought I would like.

I will start my cabinet of curiosities by adding some of my old passions.

1. Movies

During high-school I have developed a passion for vampire movies such as:

twilight-movie-poster

                                                        Twilight

http://www.imdb.com/title/tt1099212/

 

 

 

 

 

 

 

 

vampire-diaries

                                                 The  Vampire Diaries

http://www.imdb.com/title/tt1405406/

 

 

 

 

 

 

InterviewwiththeVampirefreeInterview with the Vampire: The Vampire Chronicles

http://www.imdb.com/title/tt0110148/

 

 

 

 

 

 

 

 

queen_of_the_damned

 Queen of the Damned

 http://www.imdb.com/title/tt0238546/

 

 

 

 

 

 

 

 

 underworld                                                                        

   Underworld

 http://www.imdb.com/title/tt0320691/

 

 

 

 

 

 

 

2.Funny clips

The Sneezing Baby Panda -http://www.youtube.com/watch?v=FzRH3iTQPrk

End Of Ze World – http://www.youtube.com/watch?v=nZMwKPmsbWE

Funny hamster – http://www.youtube.com/watch?v=3RMHjmj7pyM

IRack – http://www.youtube.com/watch?v=rw2nkoGLhrE

Animator vs Animation – http://www.youtube.com/watch?v=qo1d6ttbAq8

afro ninja – http://www.youtube.com/watch?v=BEtIoGQxqQs

How Lord of The Rings Should Have Ended – http://www.youtube.com/watch?v=1yqVD0swvWU

 

3. Commercials

Durex Commercial – http://www.youtube.com/watch?v=BQALeeHWJyE

Vitasnella: Water you doing ? – http://www.youtube.com/watch?v=k2YT4LSnglw&feature=player_embedded

Pepsi – Shaolin Kung Fu – http://www.youtube.com/watch?v=_GVDHf_A7hw

For more visit : www.ecou.biz

 

4. Songs


Rufus Wainwright – Hallelujah

Nickelback – Far away

The Verve – Bittersweet Symphony

::..Hana Pestle – Need..::

Kate Nash – Foundations

Aqualung – Strange & Beautiful